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BC Lions Truth and Reconciliation Every Child Matters Shirt
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Introduction to BC Lions Truth and Reconciliation Every Child Matters Shirt
The BC Lions Truth and Reconciliation Every Child Matters Shirt stands as a powerful symbol of unity, remembrance, and hope in the Canadian Football League (CFL) landscape. This isn’t just another piece of team merchandise; it’s a statement, a commitment, and a bridge between sports and social responsibility.
Table of Contents
ToggleAt first glance, the shirt’s vibrant orange color immediately catches the eye. This isn’t a random choice – orange has become synonymous with the Every Child Matters movement, inspired by the story of Phyllis Webstad, whose new orange shirt was taken away on her first day at residential school. This color serves as a poignant reminder of the trauma inflicted by the residential school system and the resilience of Indigenous communities.
The shirt features a unique blend of traditional BC Lions imagery and Indigenous art. The team’s iconic logo is reimagined, incorporating elements of Northwest Coast art styles. Surrounding the logo, you’ll find stylized representations of children holding hands, symbolizing unity and the importance of every child. The phrase “Every Child Matters” is prominently displayed, serving as both a declaration and a call to action.
Crafted from organic, fair-trade cotton, this shirt prioritizes both comfort and ethical production. The fabric is soft against the skin, breathable, and durable, ensuring that this meaningful garment can be worn and cherished for years to come. Available in a comprehensive size range from XS to 5XL, the BC Lions have ensured that this message of reconciliation is accessible to all fans, regardless of body type.
The shirt’s production involves state-of-the-art water-based printing techniques, which not only ensure vibrant, long-lasting colors but also minimize environmental impact. This eco-friendly approach aligns with Indigenous values of environmental stewardship and the BC Lions’ commitment to sustainability.
On game days, the BC Place Stadium becomes a sea of orange as fans don their shirts in solidarity. This visual spectacle serves as a powerful reminder of the sport’s ability to unite people behind a common cause. The team has dedicated several games throughout the season to the Truth and Reconciliation cause, featuring pre-game ceremonies, Indigenous performances, and educational announcements.
The shirt has received recognition beyond the world of sports. It has been featured in national news coverage and has sparked similar initiatives across other CFL teams and sports organizations. This ripple effect demonstrates the power of using sports as a platform for social change.
Care for the shirt is straightforward: machine wash cold and tumble dry on low heat. These simple care instructions ensure that the shirt’s message and quality endure, wash after wash. The shirt’s durability is a testament to the enduring nature of the reconciliation journey itself – a process that requires ongoing care and attention.
By choosing to wear this shirt, you’re not just supporting your favorite CFL team; you’re making a statement about the kind of society you want to build. You’re honoring the memories of those affected by the residential school system, supporting ongoing healing efforts, and committing to a future built on understanding and respect.
The BC Lions Truth and Reconciliation Every Child Matters Shirt represents the best of what sports can be – a unifying force for good, a platform for important messages, and a catalyst for positive change. It’s a tangible way to show that reconciliation is not just a concept, but an active process that requires participation from all Canadians.
BC Lions Truth and Reconciliation Every Child Matters Shirt Information
Key Features:
- Ideal for cooler days, but still very comfortable to wear in summer. Safeguards your skin from harmful Ultraviolet Rays. Cool fabric breathes very well in hot days.
- Suitable for special occasions such as Christmas, birthday, celebration, housewarming gift.
- Suitable for Men and Women
Product Information:
- 35% Cotton – 65% Polyester. Soft and comfortable
- Without ever fading, cracking, peeling or flaking-High quality. The colors are vibrant and won’t fade.
- Taped neck and shoulders for durability; Tubular rib collar for better stretch and recovery
- Silky, lightweight and moisture wicking knit that keeps you cool and dry while training. Soft to the touch and easy on the skin. Designed for excellent ventilation and breathability, dissipates heat easily.
Prints: Dye-sublimation printing
Washable: Machine wash cold, only non-chlorine bleach when needed, hang dry, cool iron on reverse side or dry clean

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